Our Framework for Strategic Development Partnerships
What If Your Developer Was Also Your Investor?
With our Strategic Partnership, we are. We fund half the development for a share in your app's future, turning a client relationship into a true alliance.
At Home Brunch, we believe the best digital products are built through deep collaboration and aligned goals. Our Strategic Development Partnership model is our commitment to this belief—we invest 50% of the development cost into exceptional app ideas in exchange for a share in their future success.
This model is highly selective by design. It is reserved for projects that demonstrate not just technical merit, but strong market potential and founder commitment. This document outlines our transparent framework for evaluating partnership opportunities.
The Four Pillars of Evaluation
We assess every potential partnership proposal against these four core pillars. A strong project will score highly across all of them.
Pillar 1: The Founder & Team
We invest in people first. We look for founders who are the driving force behind their vision.
Domain Expertise: Deep knowledge of the industry, problem, and target audience.
Execution Commitment: Prepared to lead go-to-market, sales, marketing, and operations.
Coachability & Collaboration: Open to feedback, operates transparently, and views us as a true strategic partner.
Pillar 2: Market Validation & Opportunity
The idea must solve a real, valuable problem for a defined market.
Problem Clarity: Can be clearly articulated. Evidence of the problem's existence is provided.
Target Market: A specific, reachable audience with a clear size and growth potential.
Competitive Awareness: Understanding of the landscape and a defensible differentiator or unique value proposition.
Business Model: A realistic and clear path to generating revenue (e.g., SaaS subscription, commission, transaction fees).
Pillar 3: Technical Scope & Feasibility
The project must be a fit for our expertise and have a sensible build plan.
MVP Focus: A well-defined Minimum Viable Product scope that proves the core value proposition with minimal features.
Technical Alignment: The required technology stack falls within our core competencies (e.g., mobile apps, web platforms, APIs).
Scalability Consideration: The architecture must allow for growth, but not over-engineer for the initial launch.
Pillar 4: Financial Structure & Fair Terms
A sustainable and clear agreement that aligns our long-term interests.
Realistic Projections: Financial forecasts are grounded in logic and market research, not just optimism.
Defined Success Metrics: Clear terms for what constitutes "success" (e.g., revenue share, equity stake) and how it is measured.
Joint Ownership Model: A clean structure for Intellectual Property (IP) ownership, typically through a jointly-owned legal entity or clear contractual agreement.
Our Transparent Partnership Process
To ensure mutual understanding and respect, we follow a structured process from initial inquiry to kick-off.
Phase 1: Initial Inquiry & Mutual NDA
Founder submits a brief project summary via our dedicated form.
A mutual Non-Disclosure Agreement (NDA) is signed to protect both parties' ideas.
Phase 2: Strategic Review Workshop (No Cost)
A deep-dive meeting to explore the idea, the market, and the team.
This is a collaborative discussion, not a pitch. We assess mutual fit against our four pillars.
Output: A joint go/no-go decision on proceeding to formal due diligence.
Phase 3: Due Diligence & Term Sheet
For "go" projects, we conduct a more detailed review of business plans and technical scope.
We present a non-binding Term Sheet outlining the proposed partnership structure, roles, and key terms.
Both parties review this with their respective advisors.
Phase 4: Legal Agreement & Project Kick-off
Final partnership agreements are drafted, reviewed, and signed.
The project is formally onboarded into our development process, following our established stages from discovery to launch.
Key Considerations for Founders
Entering a strategic partnership is a significant commitment. We believe in full transparency about what it entails.
Shared Control & Decision Making: As part-owners, we will be involved in key product and business decisions. This is a collaborative journey.
Founder-Led Responsibilities: While we invest development, the founder is typically responsible for other operational costs (e.g., marketing budget, hosting fees, company legal costs) and driving user acquisition.
Long-Term Relationship: This is not a client-vendor relationship with an end date. We are building an asset together, with a long-term view on growth and success.
Legal Foundation: A robust, clear legal agreement drafted by professionals is essential to protect both parties and ensure the partnership's stability.
Ready to see if your project aligns with our pillars?