Beyond the Client Agreement: Exploring Strategic Development Partnerships

How We Choose Our Partners.

Transparency in our selection. Discover the four key pillars we use to evaluate projects for our Strategic Development Partnership programme.

You’ve done the hard work. You’ve identified a real problem, validated your app idea, and you’re ready to build. But then, the reality of a five-figure development quote hits. For many passionate founders, this is where great ideas stall—not from a lack of vision, but from a lack of upfront capital.

What if there was another way? What if your development partner was so confident in your idea’s potential that they were willing to share the risk and reward from day one?

At Home Brunch, we believe the best products are built on aligned goals. That’s why we offer a Strategic Development Partnership model for a select number of high-potential projects. It’s more than a funding option; it’s a commitment to be your co-pilot, investing our expertise and resources directly into your success.

What Is a Strategic Development Partnership?

In simple terms, it’s a true alliance. For qualifying projects, we forgo 50% of our standard development fees. Instead, we invest that effort—design, coding, project management—as our stake in the project.

In return, we agree on a clear, fair share of the project’s future success. This is not a loan; it’s a partnership where our success is directly tied to yours.

This Model is Not For Every Project (And That’s the Point)

This is a highly selective programme. It’s designed specifically for founder-led projects that demonstrate exceptional market potential, a clear path to revenue, and a team capable of execution. We’re looking for partners, not just clients.

Is Your Project a Potential Fit? Our Four Pillars

We evaluate every application against four core pillars. These ensure we partner on projects built for growth. For a detailed look at our criteria, you can review our complete partnership framework.

• 1. The Founder: Execution is Everything.
  We back people first. The ideal founder has deep domain expertise, unwavering commitment, and is prepared to lead the charge on marketing, sales, and growth.

• 2. The Market: A Validated Opportunity.
  The idea must solve a painful, valuable problem for a defined audience. You should have evidence of demand and a realistic, scalable business model (SaaS, marketplace, etc.).

• 3. The Product: A Lean, Buildable MVP.
  The focus must be on a Minimum Viable Product that proves the core value. The scope should be clear, and the technology must align with our expertise in building scalable apps and platforms.

• 4. The Terms: A Clear, Aligned Structure.
  We believe in transparency. Any partnership requires a clean legal foundation—jointly defining success metrics, ownership (IP), and a sustainable financial structure that rewards both parties fairly.

The Journey: Our Transparent Partnership Process

We’ve designed a clear process to ensure mutual understanding and respect from the very first conversation.

1. Apply & Connect
   Submit your project summary through our application form. If there’s a basic fit, we’ll sign a mutual NDA and schedule a Strategic Review Workshop.

2. Strategic Review Workshop (No Cost)
   This is a collaborative deep-dive into your idea, market, and plan. It’s a two-way conversation to assess fit. The output is a simple go/no-go decision on pursuing a formal partnership.

3. Due Diligence & Proposal
   For "go" projects, we enter a detailed due diligence phase. We then present a non-binding Term Sheet outlining the proposed partnership structure for your review.

4. Agreement & Kick-off
   With agreed terms, we draft the formal partnership agreements. Once signed, your project is onboarded into our development process, and we start building—together.

The Real Value: Beyond Saving 50%

While the upfront cost saving is significant, the true benefits of this model run deeper:

• Radically Aligned Incentives: We succeed only when you succeed. This means we are intrinsically motivated to build a high-quality, market-winning product.

• A Strategic Co-Pilot: Gain a partner invested in your business strategy, not just your technical deliverables. We become a sounding board for key product and growth decisions.

• Shared Risk, Shared Resolve: Launching is less financially stressful, allowing you to focus your resources on user acquisition and growth.

Important Considerations for Founders

Entering a strategic partnership is a significant commitment. We believe in full transparency.

• It’s a Partnership, Not a Hand-Off. You remain the CEO and domain expert. We become your CTO and co-builder. Active collaboration is key.

• Clarity From Day One. We insist on a clear, professional legal agreement that covers IP ownership, roles, and financial terms. This protects both of us and sets the foundation for trust.

• Your Role is Critical. Your energy and expertise in driving the business forward are as vital as our code. This model works best with founders who are all-in.

Could a Strategic Partnership Be Your Path Forward?

Ask yourself these questions:

• Have I truly validated my app idea and its market?

• Do I have a clear business model and realistic early projections?

• Am I, as the founder, prepared to dedicate myself to leading this business to market?

• Am I seeking a true strategic partner, not just a development service?

If you answered yes, you might be the founder we’re looking for.

Take the Next Step

We are excited to hear from founders who are ready to build something exceptional.

Apply for a Strategic Development Partnership
If your project aligns with our pillars, we invite you to submit an application. Qualified projects will be contacted to begin the conversation. Get In Touch!

Not sure if you’re ready?
Continue building your foundation with our essential guides: Is My App Idea Any Good? and From Idea to Blueprint.